POOLSIDE

RESORT 2025 LAUNCH CAMPAIGN

POOLSIDE was created for those always dreaming about their next vacation. Inspired by French market totes, POOLSIDE offers a curated selection of eye-catching, genuine one-of-a-kind straw bags.

The founder reached out for the launch of their new Resort 2025 collection. I led the art direction for product photo shoots and promotional events, creating the “Made for Vacation Dreamers” campaign concept. I captured compelling storytelling moments around the product details, creating a series of images for social media that underscored POOLSIDE bags as the ideal, must-have vacation accessory.